You searched for: "*"

ANA has found 1 results for you, in 236 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Warm vodka and sweaty women

Conventional research techniques failed to find the key insights necessary to drive behavioural change around Russian women's relatively infrequent use of deodorant. A combination of semiotics, ethnography and market analysis provided a means of...

Catalogue: Consumer Insights 2007
Authors: Jaroslav Cir, Greg Rowland
Companies: Greg Rowland Semiotics, Unilever
May 7, 2007
×

Citation

Cir and Rowland (2007a, May 07). Warm vodka and sweaty women. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/warm-vodka-and-sweaty-women